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Forthcoming book · In French

Votre entreprise dans les réponses IA

A forthcoming French-language guide to how AI answers describe your business, what to improve and how to assess the results. Written for readers without a technical background.

Cover concept · Book in preparation

For business owners, independent professionals and marketing leads.

The starting point

Your next customer forms an impression before you meet.

They ask an AI assistant to compare providers, check an offer or explain a problem. Your business might appear in the answer. It could also be missed, described inaccurately or recommended for a service you don’t provide.

This book helps you understand that journey and choose useful work for your business. Start with your customers’ questions, then examine your public information, the sources used and the answers produced.

What you’ll work through

Understand the process. Know where to act.

  1. Understand how AI uses your information

    Follow the path from a question through source retrieval to a written answer. Distinguish a mention, a citation and a recommendation.

  2. Make your offer easier to understand

    Explain what you do, who it is for and which conditions apply. Find ambiguities that can set up the wrong first conversation.

  3. Choose improvements that matter

    Connect customer questions to useful content, then know what evidence to ask the person responsible for your website to provide.

  4. Track answers with a clear method

    Keep the questions and complete answers, interpret figures within their limits and organize the next steps in a 90-day work plan.

A preview of the reasoning

Be recommended for the right reason.

In the book, Camille takes business portraits. An HR manager wants a session at the office. The answer seems suitable until one detail changes the commitment.

The next steps are specific. Check the supporting passage, clarify delivery timing on the service page and keep the observation. The book walks through this reasoning so you can apply it to your own offer.

The team portrait example

Who can take portraits of our team at our office?

Camille offers on-site business portraits in French and English, with delivery on the same day.

The detail to check

In this example, on-site sessions and both languages are part of the offer. Delivery timing must be confirmed in the proposal. The answer adds a condition the photographer has not promised.

Designed to help you act

An illustrated journey, at your pace.

The explanations build on concrete situations. Worksheets help turn reading into observations and decisions. A more technical section then helps you prepare work with your website provider.

  • Examples explained step by step
  • Worksheets for your own business
  • References and the limits of the evidence
  • A 90-day work plan
Ludovic Chenneberg, founder of TechnoConception

The author

Ludovic Chenneberg

Founder of TechnoConception · IT and AI consultant in Montréal

My work involves understanding systems and helping teams make product and technical decisions. With this book, I want to make AI search understandable to people who know their own business without being search specialists.

Read about my background

Before you join

Is the book available yet?

The book is in preparation. Joining the waitlist requests a publication notice. The release date and access details will be announced once confirmed.

Do I need to know SEO or programming?

The main journey is designed for readers without a technical background. SEO, AEO and GEO are explained through concrete situations. A more technical section helps you prepare conversations with a website provider.

Which language is the book written in?

The book presented here is written in French. This English page introduces it; no publication date for an English edition has been announced.

What am I signing up for?

You are asking TechnoConception for an email announcing the book’s publication. Joining creates no obligation to buy. You can withdraw your request at any time by emailing support@technoconception.com.

The next step

Would you like to hear when the book is ready?

Leave your email to receive a publication notice and learn how to access the book.